What are Backgrounds (Backplates), and how are they used in advertising, including automotive advertising?

Backgrounds, also known as backplates in automotive advertising, are high-quality images used as backgrounds for various visual compositions, such as advertisements, product showcases, or virtual environments. In the context of automotive advertising, backplates specifically refer to the backgrounds used to showcase vehicles.

Backplates play a crucial role in advertising as they provide the backdrop against which other elements, such as cars or people, are composited. They create a realistic and visually appealing environment that enhances the overall impact of the advertisement.

Maground offers an extensive collection of backgrounds sourced from over 100 countries and captured by a team of more than 450 professional photographers. Our backgrounds are meticulously shot and curated to ensure the highest quality standards. On our website, backgrounds and HDRi are grouped in so-called "location sets", represented by a hero image. The location set can contain up to 20 alternative photos of that location that vary in perspective, height, and angle.

Our backgrounds are available in the highest quality, with resolutions of up to 100 megapixels, captured using medium format cameras. This ensures exceptional detail, clarity, and sharpness in the images. With resolutions reaching up to 12,000 pixels, our backgrounds provide ample room for flexible usage and manipulation.

Backplates from Maground are versatile and can be used in various advertising scenarios. In automotive advertising, they serve as ideal backdrops for showcasing cars, providing a realistic and visually appealing environment. Additionally, our backgrounds can be utilized in other advertising campaigns, where they can be composited with people, and products, or used as stand-alone images to create captivating visuals.

Maground's background offerings provide several advantages over AI-generated images. Firstly, our backgrounds are captured by professional photographers, ensuring a level of authenticity and quality that AI-generated images may lack. Secondly, our vast collection offers a wide variety of settings and locations, providing more options and flexibility for advertisers.

Furthermore, Maground's backgrounds offer a cost and time advantage. Instead of investing resources in creating custom backgrounds or waiting for AI algorithms to generate suitable images, advertisers can quickly access our ready-to-use backplates, saving both time and money.

In summary, backgrounds (backplates) are high-quality images used as backdrops in advertising, including automotive advertising, to enhance visual compositions. Maground offers a vast collection of backgrounds captured by professional photographers from over 100 countries. With high resolutions and exceptional quality, these backgrounds can be used to comp in cars, people, or as stand-alone images. Maground's offering provides a cost and speed advantage over AI-generated images, allowing advertisers to access ready-to-use, high-quality backplates efficiently.